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touchpoint towards the marketers to include the customers using a brand name. Prior analysis has largely dismissed
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Reason-The purpose of this study is usually to explore and recognize The important thing variables that affect the performance of social media promotion strategies in Yangon, Myanmar. By investigating the affect of media aspects, material variables, and link enthusiasm on advertisement clicks and purchase intention in social media promoting. Design and style/Methodology/Method-This analyze employs quantitative solutions and ... [Clearly show comprehensive abstract] analytical approaches for example Cronbach's Alpha, Basic Linear Regression, and Several Linear Regression to analyze factors influencing advertisement clicks and purchase intention in social media advertising and marketing campaigns. The analysis instrument, a questionnaire, comprises screening concerns, demographic data, and objects aimed toward evaluating attitudes employing a five-level. Results-Content material elements for example top quality and sort of content material Utilized in adverts have a major positive effect on advert clicks, leading to increased person engagement and click on-via charges.
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